Why are sneaker shopping apps gaining popularity?

“The difference between everybody and nobody is all the shoes.” — Amor Towles

Shoes have come a long way since the Cinderella story era started. Millennials and Gen z prefer athleisure more than any fashion-wear. Their choice of comfort over trends paved the way for the all-new craze — sneakers.

Popular brands like Nike made a major change in their digital marketing strategies by launching an online sneaker shopping app. The decision did well, and in a matter of months, the online store was overflowing with customer demands.

Are you a sneaker fan?

If yes, this article could prove worthy of your time. Know how to convert your sneaker passion into a profitable business.

But why are sneaker apps a profitable business?

Here are some points that answer this question:

1. Sneaker super fans

Out of all the shopping segments, choosing one to grow your business is a risky idea, right?

But take heed from big brands like Nike and Adidas, who now launch their myriad variety of sneakers also on their mobile apps. This gave a hike to both the big brands.

2. Customer experience

The ‘sneakerheads,’ as they refer to themselves, are looking for unique customer experiences. Many of them have a habit of collecting such sneakers. So, make an app that gives them more than any other product can — for instance, a bar-code option that you can scan and find more detail about the product.

3. Timeline mentions for popular choices

Some celebrity specific editions like Air Jordan is a product that sneaker-fans could be waiting for. Your app could be beneficial for them by mentioning the price list of the current and upcoming releases.

4. Trustworthy shopping medium

Some sneakers can be more costly than an average pair of shoes. So, there are high chances of getting counterfeit sneakers. These apps guarantee the product originality, and the buying history, etc., are all saved.

5. Pandemic effect

There was already a craze for sneaker storms that has risen over the years. But, the corona effect led many more people to choose this comfy wear. That gave an edge to the competition as many sneaker apps have launched in the market.

Sneaker shopping app development steps:

#1 Determine the app specialty

Do thorough research on all the competitor brands of your domain like StockX, GOAT, etc., that are the best sneaker apps. Know what is that your app can offer better than these competitors.

#2 Choose the best online mobile app development company

Creating an engaging and easy-to-use mobile application is not that easy. So, make sure that you choose a great sneaker shopping app development company. Most importantly, a mobile development company that has a rich portfolio of experience.

Related read: How To Choose A Mobile App Development Company | IdeaUsher

#3 Decide the brand building strategy

A few strategies can help your flower delivery app become a favorite instantly:

Build it for both iOS and Android to make it accessible on all mobile devices, updating the new edition sections, and much more. There could be so many brand-building strategies. However, you could start by making the accessibility of the app easier.

Mobile app specifications

• Add customer-friendly features

To make an app customer-friendly — it should take less loading time, a linear learning curve, multiple payment options like- COD, UPI, Net payment, different card options, etc.

• Check app responsiveness

The User Interface should be colorful and should do the talking itself. The icons, display, menu — all these say a lot about the quality of the app. If the UI is all-inclusive and answers all the users’ questions, they won’t find any difficulty operating the app.

• UI/UX

The UI should have appealing color combinations. And the UX should contain details that make your customers fall in love with the app. For example, the range of products, product categories, price range, colors available for each product, zoom-in option to know the product quality, etc.

• Easy navigation

Navigation also has many points to fix to make the user experience smoother. One way could be by providing smooth page transition effects, quick sorting and searching time, and many more.

• Payment gateways

Two things make payment procedure easy for your customers — firstly, multiple payment options must be available. Secondly, provide taxation, discount, and coupon info in the payment section for a transparent billing experience.

• Customer care management

A polite and patient customer care team could win the trust of doubtful customers by providing solutions to their problems.

• Marketing

Keep providing lucrative promotional offers to your customers like discount offers, coupons, buying deals, etc. Promotional offers act as a source to reach out to new customers and get your loyal customers to cherish their association with your brand.

We hope that Idea Usher brings interesting insights on app development topics to you and brings solutions to all your web and app development issues.