Uses of AI in tourism

The ability of artificial intelligence to perform tasks that have traditionally required human cognitive function has made it particularly useful for those in the travel industry.

It can save time and money while potentially eliminating human error and allowing tasks to be completed quickly and at any time of day.

Most hotels and resorts rely heavily on excellent customer service to build their reputations, and AI technology may help in various ways. Artificial intelligence, for example, may be used to improve customization, alter recommendations, and assure rapid response times even when humans are absent.

6 Uses of AI in tourism

Travel Booking AI Assistants

Thanks to artificial intelligence, travellers no longer need to travel agencies to book flights or find hotels. AI assistants and intelligent chatbots have replacing travel agents, allowing travellers to book flights, hotels, and vehicle rentals online. These chatbots are intended to deliver a more personalized booking experience for users on social media platforms, including Facebook Messenger, Skype, WhatsApp, and Viber.

Face-to-Face Customer Service Robots

In the tourism industry, robots are gradually taking over customer service, removing the need for human personnel. The days of waiting in line for information or attempting to find your gate in a congested terminal are long gone. Because several of the world’s most well-known airports and hotels have now recruited the assistance of robots to assist you in such situations, this is the case.

Personalized Travel Planning

Travel planning is anticipated to change in the following years, with a boom in smartphone applications that offer customized end-to-end trip planning. These apps might include additional capabilities like passenger health tracking via wearable technologies and advice for safe travel zones.

Discover Valuable Insights, Use Data Analytics

Every second, a massive quantity of data is created in the travel business. If travel companies can adequately study the data and identify what has worked well for clients, these data might be hidden gems. Travel firms use AI to quickly and accurately filter through massive data sets, which would be difficult for humans to do alone.

Artificial intelligence’s major advantage in this field is its ability to quickly and precisely filter vast amounts of data, whereas humans would take much longer and maybe make more mistakes. The Dorchester Collection hotel, for example, has used AI to sort through consumer feedback from surveys, reviews, and online polls in real-time to provide a more accurate picture of the current sentiment.

Also read; Best Travel Apps 2021

Chatbots

Every hotel wants its visitors to have a good time. Almost all guests will wish to hear about the hotel’s amenities. In this case, chatbots are pretty helpful. Marketers must include personalization into their offers as a crucial component. Voice-based chatbots, in particular, offer a high-profile, personalized service to customers. It assists clients with various chores, including ordering meals, cab services, reading messages, scheduling tasks and appointments, setting alarms, room services, cleaning services, and improving hotel facilities.

Google Maps

Artificial intelligence has enabled Google Maps to provide a live view of the real world. The new Google Maps feature activates the camera and scans the surroundings for visual landmarks such as buildings, businesses, and other structures. Travellers may use Google Maps to pinpoint their exact location and view Google Maps in real-time. It would include details about stores, companies, hotels, malls, movie theatres, restaurants, canteens, recreational spaces, and other locations, enabling location-based experiences. Using the live view, travellers can stay on track and avoid getting lost.

Concluding

The tourism sector has always been on the bleeding edge of technological development when it comes to digital technology. Travellers have shown equal enthusiasm for technological improvements that make travel more convenient and enjoyable. As a result, colossal product and business model innovation has occurred, such as Airbnb and Uber. The tourist sector welcomed the era of websites with open arms, with an online presence quickly becoming the primary means of reaching clients. Then it moved into the mobile age, pushed by the social media craze. The industry has embraced a mobile-first approach rapidly to be everywhere, all of the time.

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