Uses of AI in the media and entertainment industry
The entertainment industry is booming, and AI is playing an important role. Many experts in filmmaking, marketing, advertising, game development, and a variety of other entertainment services agree that AI will usher in a whole new era of AI development. Between 2011 and 2020, most entertainment companies will rely on AI to drive investments and concentrate on creating high-quality content that will captivate audiences.
Robots and augmented intelligence have been used in engaging viewers and providing an outstanding next-generation experience. Blizzard Entertainment, Google, Walt Disney World, Intel, and Microsoft are among the tech and entertainment titans working to develop and introduce AI-based advancements to the entertainment industry.
How is AI transforming the entertainment industry?
As customer experience customization in the entertainment sector becomes increasingly challenging, most companies turn to artificial intelligence to provide more personalized services to billions of people.
For example, when individuals shop online, they recommend material tailored to their specific interests and ensure that users with varying Internet connections and speeds are not affected.
Netflix, the popular entertainment platform, began using AI technology in May 2016 to give its users the most personalized experience possible. This AI-enabled system will manage various machine learning pipelines that will automatically give movie, show, and programme recommendations.
Some facts about Netflix
According to Netflix’s 2016 Annual Report, 93 million users worldwide use the Netflix app every day to watch 125 million hours of movies and TV episodes. The capacity of the Netflix platform to recommend episodes or movies to users while they browse or manage them is critical to its success.
Netflix has collaborated with Nantes University in France and Southern California in the United States to create Dynamic Optimizer. This novel machine learning technique ensures a smooth and high-quality streaming experience for Netflix consumers, especially in India and Japan.
6 Uses of AI in the media and entertainment industry
1. Content Personalization and Recommendations
Based on the user’s choices and past experiences, audio and visual content may be customized in several ways, from music applications to OTT platforms. The user’s behaviour and demographic information, such as the sorts of movies they enjoy, are proposed music or videos.
AI employs advanced machine learning algorithms and deep learning networks to deliver personalized information to users. Providing customers with a personalized experience also helps media and entertainment companies increase their user base and outperform their competition.
2. Advertising on the Internet with a Specific Audience
Online advertising plays an essential role in branding and corporate growth in the media industry. Furthermore, AI is being utilized to improve conversion rates by making online advertising more precise and successful with a targeted audience.
For example, users’ history, such as what goods they were searching for or browsing on online or eCommerce sites, can be used by Google Adsense and Adwords. This sort of AI-based sensing also helps AI present advertising that is tailored to the user’s tastes. It allows advertisers in targeting the right audience and maximize the effectiveness of their ads.
3. Content classification and categorization
You may find music videos, songs, movies, and TV shows from various genres on internet streaming services like YouTube and OTT. Furthermore, AI algorithms are used by many online platforms to show information depending on the user’s tastes and decisions.
The AI-enabled system can recognize things, data, visual sequences, and other movie features such as genre, cast, and crew members to show viewers related stuff. Artificial intelligence can assist automate content categorization and classification for a better user experience in the media and entertainment industry.
4. Subtitles with Meta Tagging and Automated Transcription
The public must be able to comprehend the material produced by the media and entertainment industries. As a result, AI can aid in the detection of movies and other online content and the classification of it using meta tags and descriptions.
Furthermore, AI-based technologies such as natural language processing with machine learning and deep learning are used to transcribe movies, music videos, and TV episodes into various languages. Movie voices are translated into multiple languages with subtitles and audio commentaries to make them more accessible to a broader audience and encourage user participation.
5. Virtual Assistance with Customized Chatbots
AI-based virtual assistance is now playing a vital role in the media and entertainment industry. OTT and online music platforms support customers in addressing difficulties and offering a hassle-free music experience.
These AI-powered virtual assistant applications also assist media companies in obtaining crucial chatbot training data such as consumer preferences, their experience using your service, or any other thoughts about your online platform.
6. Sentiment Analysis using Social Media
On unofficial media sites such as social networking platforms and messaging programmes, users may openly share their ideas and opinions on various topics. Analyzing such talks amongst people of different ages and from diverse locations or demographics provides valuable information about the people involved.
Many organizations employ sentiment analysis to analyze information posted on social media sites. The data is then used for machine learning to develop an AI model that can study the thoughts and sentiments of people interacting informally on social media sites.
The relevance of AI in the entertainment and media sector will only rise in the next few years as the industry’s desire for efficiency and competition increases. AI is a powerful distance-changing engine that reshapes the landscape on the field.
By analyzing and experimenting with the above and other AI use cases, entertainment and media businesses may enhance their business performance by optimizing the entertainment value and customer experience they provide.
Idea Usher has always been at the forefront of helping clients in Artificial Intelligence to fulfil their projects. If you have been thinking about implementing AI in your industry, feel free to contact Idea Usher now and get more detailed information on the development of AI.