Sneaky ways Amazon app uses to get you to spend more

Idea Usher
5 min readMay 5, 2022

Amazon’s app has a ton of slick tricks up its sleeve to get you spending more money on Amazon, whether you’re using it at home or out and about.

The most noticeable thing about the Amazon app is the number of ways it’s constantly trying to get you to spend money. The app is free to download and use, but there are a number of ways in which it gets you to spend more.

Here are a few ways Amazon uses in getting you to spend more, without you even realizing it.

Clever ways Amazon uses to get you spend more

Free shipping

It’s no secret that Amazon is notorious for getting us to spend more than we initially bargained for. One of the most important techniques it uses to get us to do this is free shipping. Free shipping on orders over $35? Yes please. Free shipping for prime members? Sweet! But it doesn’t stop there. Here are a few other ways Amazon makes sure you don’t mind spending a little extra cash:

  • Free shipping on books
  • Super-fast free shipping on certain items (or for a limited time)
  • Free shipping on items bought from certain sellers

The Amazon app often uses data collection to find out how much you’ll pay for an item.

The Amazon app uses your information in a few ways. The first is to find out how much you’ll pay for an item. According to the Wall Street Journal, the price of headphones changes based on location, income and age. Most people end up with prices similar to others in their town and age group — but some customers are charged more.

Amazon also has a history of raising prices for users who search for items frequently but don’t buy anything right away, according to Business Insider’s Mark Matousek.

It makes recommendations based on what it thinks you’ll buy.

Your shopping history is being tracked by Amazon. With every purchase and every product you browse, Amazon learns more about your interests and habits. This information is also used to make recommendations for what you might like to buy next.

Recommendations are based on things similar to what other customers bought after purchasing the item you’re viewing or have purchased in the past. The “customers who bought this item also bought” section on each product page shows which items are most often purchased together. This isn’t just a list of random products that have been purchased together; it’s a curated list of items that other people with similar tastes as yours have decided to buy in addition to the one you’re browsing.

The shopping cart loads very quickly, so that customers don’t have time to reconsider their purchases.

Amazon’s site and app are designed to get you to spend more money. Whether it’s Prime Day, Cyber Monday or Amazon’s regular sales, there are ways the online retailer tricks us into buying more than we planned. The shopping cart loads very quickly, so that customers don’t have time to reconsider their purchases. Amazon even has added a feature on its app that lets you snap a photo of an item and search for it on the site (say goodbye to impulse control).

Users aren’t notified of hidden costs until the last possible moment.

Did you know when you’re buying a product on Amazon, the price can be higher than you expect? It’s true. And that’s not just because of shipping and tax.

The first is when your purchase has “optional” extras that cost extra but are suddenly free with the product. This happens to everyone who orders anything from Amazon for the first time ever under a new account. For example, if you get it in two days instead of three days, it will be free! If you don’t sign up for Prime, it’ll cost $99 per year, or if you do sign up for Prime Student today it’ll only cost $49! You must cancel in 30 days or else we will charge your credit card automatically! Wait what? Whoa whoa hold on there buddy I didn’t even agree to any of this…

When you sign up for a prime membership, many items come with free shipping which makes users more likely to buy things without factoring in shipping costs.

Have you ever wondered why so many shoppers become prime members? One of the benefits of a prime membership is that many items come with free shipping. This means that users are more likely to buy things without factoring in shipping costs, and they are less likely to abandon their carts or return items once they arrive. If you sign up for an Amazon Prime account, it will be easier for you to spend money when shopping on the app.

The app is designed around one-click ordering so that customers can make impulse purchases without thinking about it.

If you have the Amazon app on your phone, you know very well that the company has made buying items as easy as possible. It’s built around a principle known in usability design as “one-click ordering.” This feature is something that Amazon offers its customers to help them shop more efficiently by eliminating several steps involved between seeing a product and buying it.

But the problem with one-click ordering is that it makes impulse shopping all too easy and encourages users to spend money without thinking about it first. It’s so intuitive that you can accidentally buy something just by clicking on an image in your email inbox or opening an ad online.

Customers who have paid for one-day shipping are more likely to shop at Amazon because they know they can get what they want quickly and easily.

The Amazon app’s exclusive offers for Prime members have a simple goal: to get you to spend more money. By adding this perk, the company has followed the same strategy it’s used for years with its brick-and-mortar stores. Customers who have paid for one-day shipping are more likely to shop at Amazon because they know they can get what they want quickly and easily. This convenience leads many people to buy things on Amazon that they wouldn’t otherwise buy, which is exactly what the retailer wants; the more items you order, of course, the more money it makes.

Wrapping up

In terms of usability and ease of access, the Amazon app certainly has one thing going for it — it’s incredibly easy to make purchases from your phone. In fact, if you’re an avid Amazon shopper, you’ll likely love the features available to you here.

The Amazon app is a great place to buy some items, whether it’s new drapes for your living room or perfume for your significant other. But it’s also a store for almost anything you can think about buying. The problem with that is that you’re in a totally different mindset when browsing the Amazon app than you are at work, out on the street, or any other location where you have the app downloaded. That can lead to mindless taps that end up costing you more than they should have.

Thus, it is very necessary to be very thoughtful while your buying journey and don’t let the app trick you into spending more.

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Idea Usher
Idea Usher

Written by Idea Usher

Powering startups with full-fledged end-to-end tech and marketing solutions with custom-made web and applications. https://ideausher.com

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