How to market my blockchain mobile applications for maximum revenue?
You’ve built a great blockchain mobile application and have several thousand users who’ve signed up, but how do you market it for maximum revenue?
Despite the growing popularity of blockchain mobile apps, the market is still a bit scattered. Even though there are lots of businesses trying to build up their presence in the decentralized world, there is no proper direction or guidance that one can follow. As such, before you decide to start your own blockchain app business, you will have to know how to market your app and increase its visibility.
So, here are some useful ideas that will help you get started with your first blockchain app.
Once you have users hooked on your app, it’s time to start earning some money!
5 ways to effectively market your blockchain mobile app
Marketing an application is never easy. But once you’ve got people using your app, there are several ways to drive revenue. Here are five steps you can take to market your blockchain mobile app and make money with it:
In-app purchases
One of the most popular ways to monetize an app is in-app purchases. These are usually easier to implement than other techniques, and because the user has already downloaded your app, they are more likely to make a purchase. Users can be offered free or paid apps — either with a one-time charge or a subscription model — and then made additional purchases within the app, whether these are extra features or virtual goods.
Advertisements
The first essential step in developing a monetization strategy for your mobile app is to understand how the world of ads works. The more information you have, the better equipped you will be to make the right decisions. Ad targeting helps advertisers find their ideal audience by reaching users based on their interests, demographic data, and behavioral patterns.
Freemium upsell
Freemium upsell (also called “freemium conversion funnel”) is a monetization strategy used by mobile applications. In this strategy, the app offers a free basic version and also a premium paid version that unlocks additional features. This metric tells developers how well they are doing in encouraging their users to upgrade from free to premium level and is thus an indicator of their success in using freemium upsell as a monetization strategy.”
Subscriptions
Subscriptions are a model that involves users paying a fee at regular intervals to gain access to particular content. These payment periods are usually monthly or yearly. It’s common for content-based applications to use subscription models.
A business can benefit from using subscriptions as it:
- Builds recurring revenue streams, which means you can plan your finances more effectively;
- Helps you predict revenue; and
- Increases engagement with your user base by encouraging them to use your application regularly.
Sponsorships
Sponsorships are a great way to get your app in front of potential customers. Reach out to companies that have complementary products or services and offer to promote their product or service in exchange for them promoting your app. The best part is that you can usually get these types of sponsorships without paying any money. You might find a company willing to give away its products or services for free in exchange for being featured on your app.
Try these monetization techniques to help your app reach maximum revenue.
To help you increase your app revenue, here are some monetization techniques you can use:
Understand your target audience
You need to know who is most likely to buy your products and services before attempting any kind of monetization strategy. This will help you develop an effective business plan that caters to their needs and interests.
Have a plan before starting
It’s important not to rush into any decision without thinking things through first because there are many factors involved when it comes down to it:
What kind of product do I want?
Who will my target customer be?
What’s my competition like in this niche market?
All these questions must be answered before launching anything new so that everything goes smoothly during launch day!
Use a variety of methods
There are many ways in which apps can make money, including advertising, subscriptions, and microtransactions — but one thing all successful apps have in common is usage data which tells them what content users like best so that more relevant ads can be displayed accordingly.
Be authentic and confident with your product or service
Don’t try too hard by imitating other people’s styles as this could lead them straight back out again at the door unless it’s something unique about yourself that distinguishes you from everyone else.
Conclusion
Blockchain-based applications can be used for various forms of monetization. However, for choosing the right revenue model for your blockchain mobile application, you need to understand its various elements of it in detail.
As there are a lot of factors to consider when it comes to blockchain mobile app development, it is always better to hire professional blockchain app developers who have a rich experience in this industry.