Best 10 features of online grocery delivery apps

The world was gradually seeing a drift towards digitalization, but then the pandemic happened!

With the pandemic, the dependency of people on the internet for all on-demand services grew exponentially.

The year 2020 marked the greatest surge in global online marketing, where the market size nearly hit 4 trillion.

One of the promising industries that the pandemic brought to the fore was an online grocery. People drastically shifted from offline to online grocery shopping, and with this, the internet was bombarded with such online grocery apps. Eventually, the rat race of making the best online grocery app began.

If you are in this race and looking for features that can pump your app and help you develop a top-notch online grocery delivery app.

Here’s a quick rundown through the top 10 features:

Here is list of features rundown for them include:

1. Easy sign-up and navigation process:

Security software company McAfee noticed a reduction in its customer support calls by 90% when it simplified the navigation and the sign-in process.The applications designed with such good interfaces saw an increase in conversion rates by 200%, states Intechnic. Thus, having a great user interface which is easy to access is a must have for a successful online grocery delivery app.

2. Segregated product listing:

A UK based online grocery app named Sainsbury’s designed the user interface with all groceries collapsed under one category; Groceries. As a result of their design, user experience deteriorated and customers navigated to other platforms. Thus, this brings us to the next very basic but essential feature; segregated product listing. An application designed with manageable chunks of categories and subcategories makes the app not just one of the best but the best.

3. Enhanced search:

Features like autocomplete suggestions, product recommendations and alternate paths on the no-results page make user experience seamless. A report by Google states that 63% of users preferred to make purchases from apps that include former features. The search feature of Amazon has contributed a lot in gaining such a huge clientele. Therefore, to make the app a one-stop grocery solution, the application must have an array of filters that the user makes a purchase with just a few clicks.

4. Tracking:

Since we reside in the era of 15-minutes delivery, it is highly imperative to gain and retain customers. Said that the inclusion of tracking features in the app is significant to achieve this. A survey of Google attested that searches of grocery apps with tracking features grow by 120% YoY(year-over-year). From dispatch to the estimated delivery time, the applications with tracking features tend to gain higher popularity among the users than those missing on this feature.

5. Contact details of delivery person:

A whopping 84% of online shoppers claimed to leave the app because they had bad shipping experiences. Addition to this, 98% online customers remained loyal to online brands only because of their excellent shipping features. Therefore, the application must focus on offering a hassle-free shipping experience to the user.

Apps like Zomato provide the contact details of the delivery person allocated and its success rates speaks volume. Applications with this feature keep their users landing back and again at their platform. The more an application makes online shopping a real-time experience, the better the results get.

6. Payment Gateways:

Integration of multiple payment gateways is a must have feature in a top-notch app, that include:

• Net banking
• Card payment
• Mobile wallets
• Cash delivery

A 2020 report of Kinsta confirmed that more than 50% of online shoppers preferred credit cards for payment. Following that, digital wallets came in second place and debit cards bagged the position of being third most popular online payment method.

Focusing on the security aspect while embedding this feature will make the purchase process convenient and threat-free for users. Multiple payment gateways in the grocery app allow people to make payments as they wish.

6. Delivery scheduler:

35% of consumers preferred to make more purchases online when they got to choose their

date of delivery. Allowing the user to schedule their delivery well in advance played a perfect deal of enhancing the user experience for Amazon.

This feature is all about user convenience, where the user can effortlessly select a delivery date while completing the checkout process. Notifying the user about the estimated delivery time is another thoughtful implementation.

7. Quick repeat and reorder:

A 2020 report by Guardian states that 64% of users preferred customer experience over the price.

The applications embedded with quick repeat and reorder feature rated better in terms of user experience than others. The feature triggered the customer behavior to make more purchases in order when they have to make the slightest effort in the buying journey. It ultimately increased the customer lifetime value and unleashed profitable cart value.

8. Omnichannel login:

Nike’s omnichannel strategy gave a boost of 250M users. Another perfect example was set by American retailer company Target.com that rolled out several omnichannel initiatives and gained impeccable results. The feature helped the user to login and register through multiple channels, including social platforms, emails, mobile texts, etc. It helped to reach any and every customer on different platforms. As a result, this feature increased customer enablement and helped to attain maximum ROI.

9. Membership:

Retaining an old customer is as critical as gaining a new customer. Said that, feature like offering membership to the customer is the key to doing so. To attest this, a report by Bond stated that 70% of consumers recommend a brand based on their membership and loyalty programmes.

Like many on-demand apps, the membership feature has been a smart choice for luring customers and gaining profitable results. 77% customers continue to make purchases if they own a membership of an app.

Wrap up

We hope this quick cumulative list of best features was insightful and helps you develop the best online grocery shopping app in the market.

From idea inception to development to marketing, the success of any online grocery app hinges on many factors. Said that, the development part plays a critical role in building a successful, innovative, and rich user experience app. To make sure you bring the best to the market, connect with the proficient experts at Idea Usher and become the owner of an enriched application.