5 Tips for Marketing your Mobile App

  • What offerings will you serve?
  • Who will you deliver it to?
  • How will you deliver it?
  • Who are your competitors?

1. ‘Study’ your customer

  • Research your target audience
  • Analyze their preferences and behaviors
  • Deliver what they want
  • Focus on adding value to their lives
  • A very good example is Coursera. It essentially started as an edtech company looking to indulge industrial skills in college students. Coursera collaborated with colleges and served courses in bulk, which further helped the company move 10x its revenue then.

2. Focus more on the end results

  • Always remember why did you start-up
  • Value addition is more important than Scaling up
  • Stick to your business ethics
  • Always rely on intrinsic business motivation

3. Automate lead generation using valuable content

  • Frame your content according to the target audience
  • Grow with changing trends
  • Frequently optimize your content strategy
  • Valuable content doesn’t cost you, but it costs the user (they really buy)

4. Optimize social media for engaging

5. Stay flexible with your moves

Wrapping Up

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Powering startups with full-fledged end-to-end tech and marketing solutions with custom-made web and applications. https://ideausher.com

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Idea Usher

Idea Usher

Powering startups with full-fledged end-to-end tech and marketing solutions with custom-made web and applications. https://ideausher.com

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